Techniques, attracting consumers
On associative array and memory is better affected by odors, in contrast to image or sound. The staff of the marketing Department of major corporations regularly turn to the sense of smell and hearing, while their advertising moves. Next, we will discuss dozens of tricky decisions, many of which were a mystery to consumers.
The smell of the Apple?
New technological devices of the company used to smell special. Its main quality – the specificity, and the distributor is the internal mechanisms. There is a theory that the smell comes from the packaging. But it is worth noting that the same can smell and metal and plastic gadget. The company’s representatives deny such a hypothesis.
Hotel chain odors
Group Holiday Inn is the hotel with a world name, which is used the sense of smell client hold it in their bars or rooms, at corporate and festive events. So a business meeting leather, and the wedding roses. The scent of the pool is achieved by a special powder that is added to the ventilation pipe. The most popular smell in the hotel to eat fruits.
The McDonald’s Corporation uses tactics of aggression during customer engagement. Its marketing Department uses a variety of sounds that resemble the professional occupation of the user. For example, drivers have their sound and for their students. And all of this gamma is at lunch in the foyer of the restaurant. It should be noted that advertising of McDonald’s workers do not bother with the subtleties of the feed material to the client.
Floral fragrance and shoes
Nike outlets often emit the fragrance of flowers to attract consumers to more expensive models. Social surveys have confirmed that the average man is willing to increase spending in a Shoe store, if the product has a floral smell. It is also necessary to pay attention to the wall designs and painting of buildings, which is made in a neutral or white tone, with the obligatory elements of the set in black.
M&M. is there a smell?
In the British capital, nearly all point of selling chocolate or pills made from this food material, have cocoa flavor of the product. All products are in sealed package. This scent sprayed on purpose, to attract more consumers, and awakening their appetite.
The smell of musk – problem solving with demand
The company Aromasys to flavor their establishments have found a special approach. For this was hired perfumers are professionals who choose the right scent for each individual task. For example, hotels, shops and casino corporations can smell a musk or odor that is specific to a particular region, from Italy to Polynesia. Also the fragrance can be selected based on the type, subject or interior.
Flavor that allows you to lose weight
People who believe the fault of excessive weight calorie intake and inefficient or impaired metabolism, not quite right. Some experts say that for weight loss needed daily to experience the flavors of which help to reduce body weight. They suggest during the lunch time smell the fresh vegetables and fruits.
Trading network Net Cost in all possible ways aromatize your retail outlet is, first and foremost, the smell of bread or chocolate. Managers argue that do to the shelves of these products have the greatest demand.
The corpse and cinnamon
To kill the odors of decomposing bodies in mortuaries and hospitals use the scent of cinnamon. It causes relaxation and increases a sense of comfort in the workplace.
Perfume onboard the aircraft is a mandatory attribute of flight attendants and workers eurocompany. The smell at the height of several kilometers – the freshness emanating from the towels and staff.