Interesting facts about Kia
The South Korean car manufacturer KIA is in great demand, as a worthy, more affordable alternative to the largest players on the car market – BMW, Mercedes, Audi, Ford. As of 2016, KIA was ranked 7th in the world among manufacturers of cars annually off the Assembly line about 3 million cars. Advertising the brand slogan «The Power to Surprise» («the Power to surprise»).
According to some sources, KIA is the first car manufacturer in South Korea. However, founded in 1944, the company has long specialized exclusively on the production of compact vehicles, far from the car: bikes, scooters, sidecars.
Closer to 70-ies the company started producing the three-wheeled drive, like those he had already made the Japanese firm Daihatsu. Only in the mid-70s developed the manufacture of four-wheelers, somehow reminiscent of car. The first machine was created under license of other companies.
In the early 90-ies of KIA Industries was renamed to KIA Motors, and from that time the auto industry began to reach a new level. Car brand KIA has gradually found increasing popularity among motorists.
In 1998-99 the sale of products decreased rapidly, and absorbed the company in a deep financial crisis. Lost as a result of independence, the KIA was forced to join more powerful Corporation, and in 1999 it was bought by another representative of South Korea – stands firmly on his feet, Hyundai Motor. As a result, was formed a large holding company of the Hyundai Kia Automotive Group.
In 2006 the company attracted to the activity of the famous German avtodizayner Peter Schreier, who made his name while working with brands such as BMW, Volkswagen and Audi. In 2008-12 gg takes an incredible leap in sales of KIA cars in 4 years annual sales have grown by 83% and amounted to more than 2.5 million copies.
Now the company’s development continues, and every year he fights an increasingly solid place in the cohort of world leaders of motor industry. On every continent, except Australia, are already open and are actively working factories KIA and officially buy products in 193 countries.
A brief overview of the most popular models:
Presented in 2008 at the Paris motor show, this model is visually definitely does not fall under any category. All KIA Soul closer to the van: the machine is quite brief but spacious and comfortable.
This model since the release in 2012, has gained immense popularity in Russia and other CIS countries. People are attracted to extremely attractive design of sedans, the appearance compactness and stylishness. Coupled with the lack of serious complaints on the technical component, the KIA Rio is an excellent choice.
Small and convenient car segment C (according to European classification). In 2007 debuted the version with 5 doors, and a year later came the three-door model. Positioned as a purely European car.
One of the leading models. Middle-class sedan, produced since 2000. Sold under various names: the first series of KIA Optima cars in Europe and Canada was called the KIA Magentis; the second series in South Korea called KIA K5 and other world – Magentis, and only in the US and Malaysia remained the name Optima; the third series of cars, production of which continues, goes under the name KIA Optima and in Korea and some other Asian countries for her, as before is actually the name of K5.
This small crossover is one of the veterans KIA and produced since 1992. Now is already the 4th generation cars of this model.
Another legend, perhaps the most famous model. Tiny car was produced from 1986 to 2001, and now is a great value and a desirable item for many motorists.
Model luxury rear-wheel-drive, presented to the world in late 1997, was Designed with an eye exclusively on the South Korean domestic market, and in other countries the official supply was not carried out. However, such a machine is sometimes found on the territory of the former USSR and in Europe. KIA Enterprise has a strict corporate design and is mainly used by rich and important people.
The heir to the Enterprise, its successor in 2003, has been, by and large, a rare failure of the company KIA. The main drawback of the model unanimously admitted frankly bad and ugly design. And technical characteristics Opirus, at least, not significantly superior to the predecessor. It is not surprising that in 2011 the production of this model ceased.