Branding — the success of any business
Branding, in our time, is the key to success of almost any business. Promotion of the brand through the development of the unique corporate style and work on creating one of a kind image of the organization has gained equal importance as the concept of a product or service that company produces.
It is believed that the history of brands originates in ancient Mesopotamia. In the ruins of this civilization, which existed in the valleys of the Tigris and Euphrates rivers around 8000 years ago, was found printing from the stone, which had large letters. They were used as brand logos in order to indicate food and drinks. This helped to determine the place of their production and served as a guarantee of quality.
In Ancient Egypt there was also the branding. Local craftsmen make the bricks put in them your logo, the mark by which it was possible to determine where and by whom it was made. Thus they created healthy competition and fight for your consumer.
With the development of crafts, and later manufactories, factories, the brand has become more important and ingrained in our civilization. Today there are specialized branding company in Moscow, London, new York and other major cities around the world that are engaged in helping clients to transform their products brands. Fashion brands in the eyes of consumers is far more attractive than similar products and sometimes surpass them in quality. This is achieved by creating a well-constructed marketing programs and create in the mind of the buyer secondary associations. Creating a brand is associated with controlling emotions of consumers through advertising myth. Modern humanity seeks meaning of life, the material implementation of human rights, success and financial stability. These are the marketers, forcing people expensive brands, which subconsciously looks for a buyer, as a reward for labor.
Almost all famous brands have in mind a certain image and lifestyle. Choosing from several similar products, the consumer will buy that which, in his opinion, more in keeping with his style. This applies not only clothes, but also perfumes, cosmetics, electronics and even food. That is why the role of branding in the modern world has become so important, and industrial branding is so widely used.