TED Talks

TED Talks — private non-profit Foundation in the United States, is primarily known for its annual conferences, the purpose of which is to spread unique ideas («ideas worth spreading»). Selected lectures available on the web conference site or via YouTube. Presentation topics range from science and art to politics and entertainment.

Consider the three most prominent speakers who successfully participated in this annual event, chose for his topic of career and leadership.

Eddie Stanley


Writer and speaker, member of the NAG (National Acquisitions Group) vocational training and education.

Over 35 years he has partnered with NAG in the training of jewelers. Under his authorship, the book «Jewelry making» which is the most practical and informative Handbook can provide a professional trader of jewelry required information on all sections in this area.

Here are the most inspiring statements from the event.


«Real leaders are trying to cultivate leadership skills in a work environment, trying to reach out to every person the grounds for the accomplishment of labor feats, almost daily. The main goal is to help people achieve their goals, even if it means that they will eventually surpass his mentor».

Eddie eagerly suggests that it is not able to teach your staff everything, but in his power to teach all that he knows. And if you have valuable experience, skills, or abilities that can affect its success and the whole team, you have to share with everyone.


While on his deathbed, we do not think about how much wealth has accumulated. We are remembering what a good time to do it, who could help, then managed to achieve. The value of your leadership is determined by the same principles.

Yes, you’ve worked up a sweat, constantly lack of sleep and daily overcoming the resistance. Your victory no you will not take, but if power is your only achievement, your business runs the risk to die alone. Help others, then your work will live on in the faces of those you helped.


Work for the good of the team. Ask your subordinate: «How can I use my influence to help you to do the job? To make it easier? More effective?»

You are responsible for the results of his team, so why don’t you do everything possible to help them to achieve the best results?

Dr. Henry Cloud


Clinical psychologist and writer with a unique ability to find common language with any audience. Drawing on his extensive experience in private practice, consulting, media, Henry simplifies life and gives clear practical advice. Humor, understanding, and getting into the «right» moment made approach Henry cloud such a success.


Nature like nothing else, gaining confidence. If your goal is just to be the big boss and get more money, you will never become a leader. You must sincerely seek to understand the possible difficulties and needs of those you lead.


People need to understand why they do what they do. It is necessary to identify causal relationships, to set clear objectives and questions and determine methods for their systematic solution. You need to have a clear idea of what you want to achieve and how best to pull it off.

Every day, people from my team work at a Desk, make phone calls, send emails and leave messages. 40 hours per week. But my workers are doing this day in and day out, with smiles and good mood, because I understand their ultimate purpose, and, of course, motivated both financially and morally.


Real leaders are able to relinquish control.

When you need to make important business and someone from the team is capable and has the appropriate skill and ability to — let takes matters into his own hands. In any case, you can’t do it myself, is that you need a team. Give clear instructions, set deadlines and goals. Praise for a job well done.

If something went wrong, do not rush to throw lightning: you need to understand at what stage the error was made and for what reason. In any case you’ll know a lot more about the abilities of those people who surround you.



English writer Simon SINEK is a marketing consultant known for creating «the Golden ring of leadership». This model is based on the principles of the decision of the consumer and helps to attract people to the product, brand or idea. In addition, Simon is a member of the Board of Directors of the nonprofit project Danspace Project. This organization cares about the promotion of art and dance. He also conducts a course in strategic communications at Columbia University.

He says that brings together prominent leaders. They all use the same model of communication, an idea which is very simple and consists in thinking as follows: Why? — How? What?

In 2009 he published his book «Start with the question «Why?»: How great leaders inspire action», which describes in detail that a successful company starts not with millions of investment: it’s all in the properly posed questions.


Anyone, any organization on the planet knows what they are doing. 100%. Some know how they do it. But very, very few people or organizations know why they do what they do. And by «why» I don’t mean «to profit». This is the result. It is always the result. By «why» I have in mind several questions: What is your goal? What’s your reason? What do you believe? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?


People don’t buy what you do, they buy why you do it. And if you’re talking about what you believe, you will attract those who believe in the same thing.


The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

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