Japanese guitars «Ibanez»
Japanese company producing musical instruments, Hoshino Gakki, achieved success and recognition throughout the world of contemporary music.
The history of the Ibanez brand starts at the end of the 19th century in the city of Nagoya, namely a small book shop, which was owned by Matsuhiro Hoshino. Family Hoshino led his highly profitable business, supplying books to educational institutions across the country.
In 1908, the Ministry of Education, Hoshino have created in your Department store for the sale of musical instruments.
This part of the business was headed by 23-year-old Yoshitaro Hoshino, who began to actively develop a client base for music production. And it is with such passion came to his new duties that the family approved his idea about the beginning of the wholesale trade in tools.
And already in 1908 was founded the company «Hoshino Gakki Ten – The Hoshino Musical Instrument Company». Much later, 4 son of Mr. Yoshitaro, only multiplied the wealth and fame based brand. For example, the eldest son Ryohei and had an excellent command of the English language and used that knowledge to negotiate the sale of goods in the foreign market.
The next important milestone in the history of the brand began in 1929 when Hoshino Musical Instrument began importing Salvador Ibanez guitars from Spain. But when a workshop in Spain was destroyed, Hoshino bought the name and rights to the brand, leaving only the author’s last name is Ibanez. The company went so well that in 1935, Hoshino became the first Japanese company that exports instruments throughout the region, and soon became a leading supplier of musical instruments on the markets of Korea, northeast China, Russia and the South Asian Islands.
Soon they got to the USA, establishing business relationships with such companies as National, David Hansser, Grossman and others.
Hoshino began to produce more than a thousand instruments a month, which has gained immense popularity. The quality was so high that many musicians were surprised to learn that the birthplace of guitar-Japan, and Spain.
Hard times for the family came in 1939, when a large fire at the factory destroyed everything, it took so long to build and create a family. The second world war took to the front 4 sons Hoshino, and the state has banned the release of the guitars, as items that do not meet the criteria necessary. To somehow stay afloat, the company began to engage in the creation of wooden handles for suitcases.
In 1944 the city of Nagoya was bombed and the family’s assets, including the factory in Showa-ku and the store was wiped off the face of the earth. Sons returned from the front and began to help his father build a business from scratch. Stubbornness and hard work paid off by 1950 wholesale company Hoshino in the domestic market resumed in full size.
The first product that made a profit were the picks made from natural materials. The accessory was very expensive, but he won his buyer’s high quality and originality of submission. The American company «Buegeleisen & Jacobson» became the first customers of wholesale quantities of mediators, which is very inspired company Hoshino, and gradually they moved to musical instruments.
In the fifties the whole progressive world was seized with a passionate love for rockabilly. Hoshino kept his nose to the wind and could not take advantage of this mass cultural hysteria.
By 1957, export of guitars under the brand «Star», «Royal» and «Imperial», brought considerable profit. Electric guitar custom-made Hoshino Tokyo Sound Company, acoustics — Kuroyanagi Gakki.
As soon as sales increase, growing demands and claims. In response to the criticism of dissatisfied customers, the company has introduced an unprecedented policy of checking each and every instrument before shipping.
Such personal attention to their work and quality assurance of the delivered product has become the hallmark of the company, and became one of the main reasons of the international success of Ibanez guitars.
There are a large number of musicians who prefer the sound of the instrument from Japan, no less iconic Gibson or Fender. Joe Satriani and Steve Wye, Monkey and Brian Welch from Korn, Wes Borland from Limp Bizkit, Daron Malakian from System Of A Down and many others.