How to bring your business into the international market
The company’s entry into the international market is one of the major strategic plan objectives. You could even say that this is the last milestone in the expansion of the market of goods and services. Then — only space. Any more or less successful business that has the potential for this, should strive to be on the world stage. Do not assume that thinking about it is only larger organizations and companies. If you have a small business that gives a steady income, and goods and services are popular in your country or city, it’s a reason to think and to take active steps to promote business in new spaces is a high probability that your product will be popular in other countries. In the case of small and «very small» business is all relatively simple — you just need the right approach and common sense. A lot of movements you need, but if the business is large and constant.
In both cases it is necessary to apply the standard practices. First, identify your current capabilities, to highlight strengths and weaknesses of the business, analyze the current market and to engage in extensive budget planning and business processes. In other words, in the country everything must work like clockwork. Only then can you think about other markets. Although, of course, there are cases when the company initially aimed at the global market — in particular, it relates to startups. The budget originally laid various costs associated with the delivery of goods and provision of services in other countries. It is worth noting that many start-UPS attract investments for business development. You can do the same. There are numerous business incubators, private investors and investment companies willing to invest in potentially successful or already ready business. They will support the promotion in other markets, as vitally interested in this. Your task is to find them and show that your business has the right to life. By the way, it’s not just about material things — Web-services and sites in this plan are not less attractive, as their development and promotion may not require a physical presence in other countries.
The second important point is the analysis of the external market. Without this, nothing at all. You need to consider not only existing competition, but also the mentality and national characteristics. Even if your product is unique and innovative, and there are no competitors, it is worth checking out, and if he needed to the consumer. In addition, the laws and regulations are different everywhere, starting with taxes and ending with the standards of labeling and packaging products. It is best to have a friend or companion in the area where you are going to sell products — this will soon understand the rules and solve the problems.
The third important point is the way of product. Many companies do not have offices in other countries — shipping goods directly to the customer. This is the most popular option because of its simplicity and efficiency. Delivery, storage, collection and shipping goods can be arranged through outsourcing. Another option is to deliver the goods to the stores, which will implement it. And, of course, you can open your own selling point — it needs an integrated approach, starting from the consideration of the laws and the recruitment of staff to branding and advertising of the product. Need a significant infusion of funds. There is another plane in the implementation — it is possible to enter the market under the famous brand. This allows you to concentrate on the production, and everything else will do for you. By the way, the product need not be appointed by the ordinary people — these can be other enterprises, companies and factories. Example: the Russian company «the crystal» — they make the sapphire glass for the Apple Watch and many other devices.
In General, this topic is quite complex and infinitely volume — to tell everything in one article is impossible. But if you want to read materials on this subject, then Google distribution policy, systems analysis, queueing theory, probably communications, and network planning and, in fact, the strategy of entering the international market. If you have Napoleonic plans, information on these topics will be very relevant for you.
Regardless of whether you own a big business or you have a small business, you need to communicate with foreigners, to establish contacts, communicate with contractors, suppliers, shops, ordinary people and negotiate. Well, if you know English, but on the other side it may not know. It may happen that a mediator between you and the source will be Google Translate. And this is simply unacceptable when we are talking about money and business in General.
In this case it is better to use a special service, for example,