Guinness will offer a «cunning» glasses with a QR code
The American advertising Agency BBDO New York developed the concept interesting enough beer glasses for famous brand Guinness. The main feature of these glasses is that they applied the QR code is read only when the glass was filled completely and, in addition, dark beer. For this, an advertising Agency was put on normal glasses QR code special white paint.
When the glass filled with light beer, then consider this code too remains impossible, despite the fact that it is pretty good. But when the glass is filled to the brim with dark Guinness, the code is read calmly. The result of the decryption code, the user reads the device (e.g. smartphone or tablet) can go to the promotional website of the Guinness, get access to coupon codes and special offers. Plus, this becomes available other exclusive content, automatic status updates in Facebook and so on.