What is the content? What is the meaning of the content in the PS
The word content has become increasingly manifest in the Internet environment. Constantly hear phrases like «we need to create interesting and unique content, topical content, search content Manager», etc., etc. Many do not understand what is the content, so you should understand this issue.
What is the content?
The word content is pretty simple (at least at first glance) definition. What is the content? This brand any information posted on the Internet site. When a person goes and writes a question and gets an answer, he sees the content. When someone decides to download your photo to a social network, it also creates content. Any post, any picture, posted the video – all of this is content.
As a rule, the content rises for two main purposes. First, if it is necessary to create and promote, and, secondly, in connection with copyright. However, both of these factors are inextricably linked.
The uniqueness of the content
Although people who do not have a direct relationship to the field of Internet, and I don’t know about this, but now there is a profession content Manager. In special courses and trainings teach people the basics of SEO and copywriting skills. All this is necessary in order to create content.
At first glance, it seems that there is nothing easier content creation – wrote about anything, so much for the information. In General, the way it is, but only in the case when a person puts some of their own thoughts. If he talks about some General issues about which the Internet is already told quite a lot, the question of uniqueness.
You can’t just pick and copy written by someone the text is a copyright violation, but because such actions can lead to fines and other punishment. In addition, search engines easily recognize such a rip-off site with the copied information does not receive a flow of visitors.
That’s why so important is the uniqueness of the content. Of course, this is not the only criterion of quality information, but it is one of the most important.
Content managers and copywriters
Almost all Internet users somehow create some content. They write their thoughts in blogs, share photos, shoot and upload different videos. However, many sites require the influx of a specific content on a regular basis. Here come the copywriters and content managers.
These people are experts in the creation of various Internet content. If earlier in order that Yandex has showed me your website on request, the cat, had to write the text, rich in the word cat, but today everything is much more difficult. There are strict parameters of gasparinetti, water availability, academic technocrati and many others. With all this, the person should not forget some key components.
As mentioned above, very important is the uniqueness, but it is not limited. The content should be easily read by any human, be interesting and useful to him. It needs to be created so that reads through all to the end and found the information for which he began to read. With these semantic difficulties, the content must be unique and well-indexed by search engines.
Quite simply, if a person writes their own thoughts on the personal page Vkontakte. Work with content a lot more if the site is commercial. Fortunately, with proper effort, you can choose a specialist copywriter who is easy to create high-quality text.